Pathkey helps leaders build useful, humane & AI-ready organisations that people trust.
Pathkey is the personal brand of Avani & Suyog Patki – a values-first founders of Rapid Circle India and Driya Creatives, and advisors or angel investors to teams like Rian, Micorza, Coditing, Atreya Innovations, BettrLabs and few more early stage startups too. We use AI as a quiet force-multiplier – never as a substitute for judgement or compassion.
A quiet partner for leaders who want to build right, not just big.
Pathkey is how we show up in our individual capacity – as a thinking partner to founders, CxOs and boards who care about people, ethics and long-term value as much as quarterly numbers.
Over the last two decades, we have built and scaled teams across Microsoft cloud, AI products, creative storytelling, and advisory work. Our base is simple: clarity, empathy and responsibility. The title on the card matters less than whether people and customers are genuinely better off.
We approach leadership as stewardship, not status. That means asking: “What is the right next move for the organisation and its people?” – and then using strategy, technology and narrative in service of that answer.
At Pathkey, we work with a small number of leaders at a time – helping them make fewer, better bets; bring AI in thoughtfully; and create cultures where high performance and psychological safety can co-exist.
Thoughts on building value.
Value-First Business: A Founder's Guide
A deep dive into building organizations that prioritize long-term value, ethics, and people over short-term gains.
Overcoming Early-Stage Challenges
Navigating the chaos of the early days with clarity, focus, and resilience.
The Triangle: Balancing People, Customers & Profits
How to maintain equilibrium between the three critical pillars of any sustainable business.
Career Growth & Organizational Structure
Designing roles and structures that enable people to grow with the company, not out of it.
Evolution of Workplace Communication
Structuring clarity and reducing noise in an increasingly connected and distracted world.
Ventures & portfolio relationships.
Pathkey sits on top of a lived ecosystem – not a buzzword “network”. These are the teams we have built or backed, where values, craft and responsible use of technology are non-negotiable.
Microsoft Cloud, Modern Work and AI transformations for enterprises. Designing digital workplaces that respect security, people and productivity – in that order.
A creative studio for education films, impact stories and brand narratives. Cinema and communication used carefully – to inform, not manipulate.
AI-powered video localization and document translation. Blending intuitive automation with human expertise to help creators and brands adapt content globally while retaining cultural authenticity.
Empowering customer-centric product development through AI-driven insights. Transforming qualitative user feedback into actionable strategies across Product, UX, and Marketing to drive engagement and growth.
Integrating traditional wisdom and modern science for health, wellness and longevity – with evidence and ethics both in view.
Information Security, Audit and Compliance. Ensuring trust and privacy through rigorous standards (ISO, SOC 2) and cyber security services that protect what matters most.
Revolutionary AI-powered CloudLabs for instant product formulation. Transform ideas into manufacturing-ready specs in minutes.
A small, deliberate portfolio – where capital is accompanied by time, listening and the willingness to ask hard questions kindly.
Servant leadership, amplified by AI – not replaced by it.
Every engagement is custom, but most conversations orbit three strands: values-aligned strategy, human-centred AI, and leadership that serves rather than performs.
Clarifying what “winning” means for you beyond valuation – and then shaping focus, offerings, markets and org design around that. Saying no to noisy opportunities, yes to work that compounds trust, capability and cashflow over years.
Translating AI into everyday leverage: better decisions, cleaner processes, calmer teams. Using the Microsoft stack and other tools with a clear frame: protect dignity, reduce friction, respect data, and avoid building complexity your people cannot carry.
Working with founders and CxOs on how they show up: how they listen, communicate, decide and apologise. Crafting narratives that are honest with employees, customers and investors. Building rituals where humility, excellence and accountability sit together.
Trusted by people.
If you want to grow without losing yourself, let’s talk.
Pathkey is especially relevant if you are entering a new phase – expansion, reset, capital raise, or leadership transition – and you want a values-first, AI-aware partner alongside your internal team.
In your first note, you don’t need a polished deck. A few honest lines about your context, current constraints, and what you are trying to protect or unlock are enough. From there, we can see if a deeper engagement makes sense.